Session Outline

Business value is only ever created in units of someone doing something different. Crossing the chasm to reach the majority starts and ends with individuals adopting some thing for some use new  to them.  Creating value with a Data/AI product is about users adopting its usage as a new addition to their operational practices. Adoption means that users re-engineer their workflows. Productivity gains comes in units of new usages. We call these quanta microinnovations.

Key Takeaways

  • Data/AI value creation requires user-adoptable Data/AI products
  • Data/AI products only have value in use
  • Any Data/AI product must mesh with the things already in the users’ domain
  • We must adopt user adoption as our metric for success



Henrik Göthberg – Founder and CEO | Dairdux Consortium | Sweden

HG has for the last 10 years been leading infusion of data-AI-tech teams in core business at Vattenfall and Scania as manager, closing the Biz-IT Chasm. Additionally, HG has 10+ years of consulting experience across industries and continents. HG is the founder of Dairdux, a networked Data/AI Readiness (DAIR) enablement consultancy, and a Data/AI Community builder. This includes being resident chairman of Data Innovation Summit and host of “AI Afterwork” podcast.

September 15 @ 09:10
09:10 — 09:30 (20′)

ANZ-Stage 4

Henrik Göthberg – Founder and CEO | Dairdux Consortium | Sweden